All workHDK-02 · Live
Business Summit London 2026: a conference site that feels like the invitation
- Client
- Elena Rotari
- Sector
- Events · Business conference (UK)
- Year
- 2026
- Language
- Romanian
- Services
- Product design, Product engineering
The website for Business Summit London, “The future of business”: a two-day conference for Romanian entrepreneurs in the UK on AI, social media and the expertise economy, held on 24–25 October 2026 at the London Marriott Hotel Regent’s Park and hosted by its organiser, Elena Rotari.
At a glance
- days: conference and VIP brunch
- 2
- speakers, sponsors and partners presented
- 20+
- custom font subset with Romanian diacritics
- 66 KB
The problem
An event site has one job: get the right people to buy a ticket before a fixed date. The organiser had strong material (printed posters, studio portraits, videos of past events) and an audience that arrives mostly from Instagram on a phone.
The blueprint
We designed the site as a gala invitation at blue hour above Westminster. The hero is the stack of poster-invitations: it tilts with the cursor and fans out on scroll on desktop. Typography is Playfair Display, the face on the posters and ticket banners, with our own subset for Romanian diacritics. The palette comes straight from the printed material: navy, royal blue, gold and white, with a film-grain texture. A 3D Big Ben, optimised from a Creative Commons model, loads only on desktops with a real GPU; phones and the first paint get a poster rendered from the same scene, with a live HTML clock placed exactly on the dial. Speakers appear as studio portraits; the host has her own section with her words and videos; a live countdown leads to the ticket options.
The host section: Elena Rotari’s name in large type, her quote and video stills from her events. 
The “Pe scenă” speakers section with studio portraits on a grey background.
What we built
- Hero built from the printed poster-invitations, tilting and fanning on scroll
- 3D Big Ben on capable desktops, a rendered poster with a live clock everywhere else
- Speaker portraits, host section with video, programme and venue
- Live countdown and ticket options
- Custom Playfair Display subset for Romanian diacritics
Stack
- Astro
- GSAP (ScrollTrigger, SplitText)
- Lenis
- Three.js
- glTF + meshopt
- Playwright
What shipped
A fast static site that carries the event’s own look from print to screen: speakers, programme, venue and tickets in one scroll, built to be read on a phone and remembered on a laptop.
Team
Engineering, design and delivery by Hidook. rotarielena.me